Singapore is incentivizing citizens to read for 15 minutes daily through a virtual currency rewards program designed to reduce smartphone usage. The initiative offers digital coins that can be converted into real money, with each 15-minute reading session earning 20 coins worth approximately 2 cents in Singapore dollars.
At this rate, 50 consecutive days of reading generates 1 Singapore dollar. The program targets the growing concern over excessive screen time by making offline reading activities financially rewarding, even if modestly.