Starting in July, Meta will begin using data from external websites and apps to further personalize content feeds on Facebook and Instagram. This means users will see more posts and recommendations linked to their specific behaviors outside of Meta's platforms, such as online purchases they have made or mobile games they have played recently. While this shift represents a deeper integration of user history, the company clarified that it is not collecting new types of data; instead, it is expanding how it utilizes the off-Facebook activity that third-party businesses already share with them.
This update allows Meta's algorithms to move beyond simple ad targeting and directly influence the organic content a user sees in their primary feed. However, the rollout will not be global immediately. Due to varying privacy regulations and regional policies, certain markets—including Brazil—will be excluded from this specific algorithmic change for the time being. Users in supported regions will likely notice a shift toward content that mirrors their broader digital footprint more closely than ever before.
