The European Union is enforcing a new requirement this week: AI-generated content that appears authentic must display prominent labels on digital platforms. The rule applies to images, audio, and text, and mandates the inclusion of a watermark to identify machine-generated material.
Personal content, artistic works, satire, and fiction are exempt from the labeling requirement. Platforms that fail to comply face fines of up to 3% of their total gross revenue—a significant penalty designed to ensure enforcement across major digital services.
