How It Works
The platform will categorize usernames into two tiers:
- "Priority names" – Common character combinations will be free
- "Rare names" – Premium handles priced from $2,500 to over seven figures
Key Details
The feature will be available "soon" exclusively for:
- Plus subscribers
- Business subscribers
Important Rules
⚠️ Your old username will be frozen when you acquire a new one
⚠️ You'll lose your new username if you downgrade your subscription to a lower tier
What This Means
X is monetizing one of its most valuable digital assets: unique usernames. This move creates a new revenue stream while allowing users to claim coveted handles that have been sitting inactive.
The pricing structure suggests X will treat rare usernames as premium digital real estate, with prices reaching into the millions for highly desirable handles.
