WhatsApp is introducing new restrictions on messages sent to unknown contacts in an effort to reduce spam on the platform.
How the New Limit Works
Each message sent to someone who hasn't responded will count toward a monthly limit. Once a recipient replies, messages to that contact will no longer be counted against your quota.
The app will display an alert when you're approaching the limit, though the exact number hasn't been disclosed yet.
Who Will Be Affected?
The measure primarily targets spam from businesses and bulk senders. According to the announcement, regular users are unlikely to reach this threshold during normal use.
Rollout Timeline
Testing will begin in "several countries" over the coming weeks, according to TechCrunch.
This change represents WhatsApp's latest move to maintain platform quality while cracking down on unsolicited messages without compromising legitimate user communication.
