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TikTok will let users control AI content in the For You feed

What’s changing

  • TikTok will let users choose how much AI-generated content appears in the For You feed.
  • The control will appear in Manage Topics under Content Preferences and will be rolled out gradually over the next weeks.

Invisible watermark test

  • TikTok is testing an invisible watermark that only the platform can read to make it harder to remove or reupload edited AI-generated content elsewhere.

Why this matters

  • More user control over AI content exposure and tighter tracking of AI-made posts across platforms.

Source: TechCrunch