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Potential $5 Billion Annual Cost of Sora to OpenAI

Sora, the cutting-edge AI tool developed by OpenAI, could potentially cost the company $5 billion annually, accounting for more than a quarter of its estimated annual revenue. According to analysts, generating each 10-second video with Sora costs approximately $1.30. Without a clear monetization strategy, OpenAI is considering restricting free access to Sora in the future. These insights were recently highlighted by Forbes.

Key Points:

  • Sora's annual cost: $5 billion
  • Cost per 10-second video: $1.30
  • Potential revenue impact: Over 25%

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