Microsoft is phasing out the Copilot Plus PC branding from its 2026 Surface lineup, marking a quiet departure from the marketing label that defined its AI-focused PC strategy. The term no longer appears on new devices launched in 2026, unlike previous Surface models from 2025 and earlier that prominently featured the designation.
The Copilot Plus PC category debuted in 2024 as Microsoft's answer to AI-powered computing, bundling exclusive features unavailable on standard Windows machines. Despite dropping the brand label, these AI-capable devices will continue to exist as a product category—the branding shift appears to be a repositioning rather than a fundamental abandonment of the technology.