Meta has banned TikTok advertisements from its social media platforms, including Facebook and Instagram. The restriction initially applies to the United States, Canada, Egypt, Indonesia, Japan, Thailand, and Vietnam, with no plans to expand the ban to Brazil.
The prohibition covers ads from ByteDance, TikTok's parent company, as well as third-party campaigns that promote the TikTok app. Meta justified the move by stating it has no obligation to provide advertising services to a competitor that actively directs users away from its own applications.