New data reveals a significant shift in the AI landscape over the past year. While ChatGPT remains the market leader, its dominance is being challenged by the rapid growth of Google Gemini.
Key Statistics
A recent report highlights the following shifts in web traffic market share over the last 12 months:
- Google Gemini: Surged from 5.7% to 21.5% (a 277% increase).
- ChatGPT: Dropped from 86.7% to 64.5%.
- Emerging Players: DeepSeek (3.7%), Grok (3.4%), Perplexity AI (2%), Claude (2%), and Microsoft Copilot (1%).
Drivers of Growth
The massive spike in Gemini’s usage is largely attributed to its deep integration across the Google ecosystem, including Gmail, Android OS, and Google Search.
It is important to note that these figures, sourced via UOL Economia, focus on direct web traffic and do not account for API usage or third-party native integrations. As the competition intensifies, the gap between the top two players continues to close.


