Ferrari is preparing to enter the electric vehicle market with a bold approach to design. Its first EV, the Ferrari Luce, features an interior crafted by LoveFrom, the design firm led by former Apple design chief Jony Ive.
Physical Controls Over Touchscreens
In a notable departure from current automotive trends, the Luce moves away from the industry's reliance on oversized touchscreens. Instead, Jony Ive has integrated a variety of physical buttons and tactile controls to manage on-board features. This design choice emphasizes driver engagement and ergonomics over digital menu navigation.
Official Reveal
While the interior philosophy has been confirmed, the car's exterior remains under wraps. Ferrari is scheduled to officially reveal the full design of the Luce (Italian for "light") in May 2026.
Quick Facts:
- Model Name: Ferrari Luce
- Key Designer: Jony Ive (LoveFrom)
- Core Feature: Physical buttons instead of touchscreens
- Exterior Reveal: May 2026
