Apple may be exploring a strategic move to strengthen its artificial intelligence capabilities. According to sources familiar with the matter, the tech giant has held internal discussions about a potential acquisition of Perplexity, an AI-driven search startup. The talks reportedly took place among Apple’s own executives, without direct involvement from Perplexity’s management.
This interest aligns with Apple’s broader plans to integrate more advanced AI search features directly into Safari, its default web browser. Such a move could signify a gradual shift away from its long-standing search partnership with Google, as Apple continues to invest in building its own AI ecosystem.
Although the discussions appear to be preliminary, the news highlights Apple’s ongoing efforts to stay competitive in the rapidly evolving AI landscape. By incorporating technology from companies like Perplexity, Apple could offer users a more personalized and efficient search experience within its products.
The information was first reported by Reuters.
