Apple has reportedly reduced component orders for the iPhone 18 Pro and Pro Max by up to 20% due to soft demand. The company's strategy of launching premium models first while delaying the base iPhone until 2027 appears to be backfiring, as consumers may be holding out for more affordable options.
The iPhone 18 Pro and Pro Max carry starting prices of $1,199 and $1,299 respectively—representing an average 8.7% price increase over the previous generation. This price hike, combined with the absence of a budget-friendly entry point, could be pushing cost-conscious buyers to delay their purchases or consider alternatives.