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Apple Crowned World's Most Valuable Brand for Third Straight Year in 2026 Global 500

Apple leads Brand Finance's Global 500 2026 as the most valuable brand worldwide, hitting an estimated $607 billion—a 6% jump from last year.

Microsoft follows at $565 billion in second place, with Google at $433 billion in third.

Brand Finance credits Apple's dominance to its robust advertising ecosystem, cloud services, App Store growth, and steady demand across the Americas, Europe, and Asia-Pacific.

Source: 9to5Mac.

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