Threads has overtaken X (formerly Twitter) in daily active mobile users. On January 7, Threads hit 141.5 million, surpassing X’s approximately 125 million.
Key drivers of Threads’ growth:
- Strong cross-promotion on Facebook and Instagram.
- Focus on content creators.
- Rapid rollout of new features.
On web access, X still leads: 145.4 million daily visits on January 13 compared to Threads’ 8.5 million.
Source: TechCrunch

