A SimilarWeb report shows Microsoft Copilot capturing just 1.1% of web-based AI assistant traffic, far behind ChatGPT’s dominant 64.5% and Google Gemini’s 21.5%. Even niche tools like Grok, Claude, and Perplexity outperform it.
Despite deep integrations in Windows 11 and Microsoft 365, Copilot struggles for adoption outside Microsoft’s ecosystem. Browser data highlights this gap, raising concerns for the tech giant.
Users voice frustration on social media over forced Copilot features without easy opt-out options. Many devs and everyday users see little real value compared to rivals.
Microsoft’s internal analysis of millions of Copilot conversations contrasts with low market traction, signaling a need for strategy shifts in AI user experience.
