Google has launched the Universal Commerce Protocol (UCP), an open protocol designed to simplify purchases made by AI agents.
UCP enables AI models to handle key stages of e-commerce, from product discovery to transaction completion. Its standout feature? It adapts to any sales page type or unique characteristics, ensuring smooth integration across platforms.
The company plans to roll out UCP soon in the US, with no timeline yet for international expansion.
Source: TechCrunch.
