Apple leads Brand Finance’s Global 500 2026 as the most valuable brand worldwide, hitting an estimated $607 billion—a 6% jump from last year.
Microsoft follows at $565 billion in second place, with Google at $433 billion in third.
Brand Finance credits Apple’s dominance to its robust advertising ecosystem, cloud services, App Store growth, and steady demand across the Americas, Europe, and Asia-Pacific.
Source: 9to5Mac.

